BETTER WITH BEEF

Multigenerational farms and ranches have been the backbone of the industry forever- but a shift in younger generations may change that. While there are many uncertainties during these trying times, one thing is certain. Multigenerational family ranches like Mt. Lamborn Ranch and the Roeber family are the backbone of the agriculture industry. The majority of farms and ranches in the U.S. are family owned and operated, in fact over 98% of operations are family farms and ranches

It’s the holiday season and merriment is in the air. The joy of Christmas is often coupled with helping those in need, and as the year comes to a close, Colorado Cattlemen’s Association (CCA), its membership, and the beef industry as a whole is committed to giving back to the community. Many families throughout Colorado will spend the holiday season with beef at the center of their table, but there are also many families who aren't as fortunate, and struggle to provide a heal

Armoured with face masks that served as shields against the spread of Coronavirus 2019 (COVID-19), Tess Leach, director of business operations at Chico Basin Ranch, and her team gathered at the Hanover Fire Station on April 25th to donate bags of beef to families in need. This was the fourth weekend that Leach and her team were able to help their local community through beef donation, and so far they have served 1,478 people, along with six service centers throughout the com

Walking into a grocery store and finding empty shelves is not a situation Americans are used to. In the midst of the COVID-19 outbreak, consumers flocked to the grocery store and stocked up on essential items and food. Retail workers struggled to restock shelves at the rate consumers were buying. This puts questions in consumers’ minds. Questions like: “How does beef end up in the grocery store?” and “Is there a shortage of beef?” For beef to get to the grocery store and on t

Nissen Farms, LLC are no strangers to the challenges facing farmers and ranchers in the San Luis Valley, but they have found ways to adapt and better manage their land with the help of cattle and their unique ability to upcycle. After attending college, Erin Nissen returned to her family’s farm alongside her father, Lyle, to become the fourth generation to work the land. Their farm is located in Mosca, CO in a high-mountain desert called the San Luis Valley. This area is home

It’s that magical time of year again. The season where holiday cheer envelopes the community and well wishes and “Merry Christmases” float around the air like snowflakes. It’s the time where families and friends come together, despite distance or sometimes the weather; to celebrate, reflect and look toward a new year. Many families throughout Colorado will spend the holiday season with beef at the center of their table, but not everyone is so fortunate. However, entities like

Learn how the VanWinkle Ranch makes their community Better With Beef,

As you scroll through your newsfeeds, newspapers, and listen to conversations around you, climate change has been the hot topic this week. Not surprisingly, our industry and agriculture in general have become the scapegoats to blame for the changing climate. From statements like “livestock are a leading contributor to GHG emissions” to “the best personal decision you can make for our planet is to go vegan,” our story continues to be told about us... but not by us. Let’s se

Colorado beef fuels our economy and your body. Today, Colorado’s beef industry launched a consumer and citizen-facing educational initiative telling the story of why Colorado is Better with Beef. Today, key-noting the launch event, Governor Jared Polis stated, “We want to make sure that at the end of the day farming and ranching isn’t just a storied part of Colorado’s history… But an important, dynamic, and growing part of Colorado’s future.” Not only have beef producers i